Extremely important is the problem ...

Very important is the problem of duplication and training of professionals to new medical technologies. Marketing of scientific ideas is also a virtually unexplored area of ??science of science, defining the processes of their promotion to the actual use in science, engineering, manufacturing or public practice. An important aspect of marketing of scientific ideas - their legal protection, which is implemented through a system of patent protectable technical solutions, copyright and practice of scientific priority for publication. Marketing research ideas include holding the patent information research, examination of planned and completed research projects, feasibility and market research, the innovation process. One of the stages of marketing science is the study of society's demand for scientific and technical achievements. Practice shows that in the absence of demand for new scientific ideas of the process of their implementation is delayed for many years. Unfortunately, many scientists and science leaders are still not understood the very possibility of the existence of market research ideas with their inherent elements of competition, competitiveness, profitability, feasibility, etc. Instead, preached the concept of science for science, research motivated by personal ambitions and meet their own curiosity. Health care reform in Belarus, aimed at introducing new forms of management, paid medicine, cause of practical interest to marketing as a form of organization and management of health and medical care to the population. Since the marketing concept involves explicit linking of goals and objectives with available resources and demand, the possibility of real use and value of impact in relation to investment, of course, this methodology should be one of the leading forms of medical management. In this connection it is necessary in the near future to implement a number of organizational activities and studies on practical use of marketing in health care, financed from the budget, and in the field of medical business. It may be advisable to hold regular courses in marketing in health care, create a reference and information bureau for marketing and actively identify new medical technologies and teach them practical public health physicians. In conditions of limited foreign exchange resources allocated for the purchase of foreign drugs and medical equipment, the importance of becoming a targeted advertising and marketing research to identify companies in terms of-trial the most lucrative contracts. Limitation of resources allocated to research in the field of health, causes a need for a thorough technical and economic assessment of each newly proposed research in the light phase of innovation research results, as well as possible commercial or social impact. It should be remembered that the marketing of health - this is a special business, in which the interests of firms, profits should not be in conflict with the interests of society and every individual.