In the western market annual growth ...

On the western market, annual growth in sales of medical equipment intended for use at home (a device for measuring temperature and blood pressure, glucose control in diabetes, exercise equipment, contact lenses and optics) is 10.4%.'s largest market for medical techniques for use at home is Germany, followed by Italy, France, Great Britain. Among the various types of medical equipment in terms of sales the largest share falls on the device for computed tomography, fluoroscopy, MRI, electromedical equipment, gathering system donated blood pacemakers, etc. The need for marketing in the field of medical technology is evidenced by the fact that only the United States in the manufacture of medical devices employing 2,600 firms with a total working in them - 179 thousand people. the world's largest manufacturers of medical equipment are the «General Electric "(USA),« Philips »(the Netherlands),« Siemens »(Germany),« Toshiba »(Japan) and others of their products is not only cost but also the conditions of supply, after-sales service, warranty, etc. . All this makes it necessary to conduct marketing research on the part of producers, buyers of medical equipment. Marketing of medical technology - a completely unexplored area of ??health economics and management. under medical technologies should be defined as the combination consistently implemented standardized processes, logically completes the definition of medical intervention or manipulation, the regulated legislative or other documents or traditions. In the structure of medical technology can provide therapeutic and preventive effects, the technology of drugs, diagnostic methods and rehabilitation, etc. In health care, is widely used by various medical technology - from the simplest systems (blood transfusion, etc. etc.) to complex (bone marrow, kidney, etc.). Even in one institution (not to mention the cities and countries), the same operation or method can be performed by different medical technologies. Unfortunately, market for medical technology is widely used only in such market segments as the technology of manufacturing of drugs, technology, operating sophisticated technical medical diagnostic systems, etc. In Western Europe and the U.S. are widely used so-called clinical-statistical groups and treatment protocols, carrying out no only standardization of medical technologies, the possibility of techno-economic characteristics of the diagnostic and treatment methods, but also the possibility of wider use of marketing techniques. Marketing in the health sector should include gathering information on the use of medical technologies and their analysis (both medical and economic terms ), standardization, advertising, promotional activities for the medical market.