Technology Marketing versatile ...

Technology Marketing versatile in many areas of health. The starting point is to answer the following questions: what medical assistance is needed, why, for whom, when, where, by whom and how it will be provided, by whom, how and to what extent it will be financed. Marketing as a universal mechanism of control systems, aiming at the fullest satisfaction of human needs, is directly related to the most diverse areas of health, including quality assurance system of medical care (ILC). In this widely used methods of interviewing, questioning patients and medical staff, independent examination. Studies IV Polyakova, KA Lankina [7] showed that the proportion of persons who are not satisfied with the Commission, predominates in the middle age groups (up to 56% in age from 40 to 60 years) among those with secondary or higher education, those employed in medicine and economics, as well as among students. The availability of medicines, the price level of aid and medical products, friendly attitude of health personnel, material and technical condition of medical facilities and scientific and technical level of medical care leading to the population have taken on 2, 3, 4, 5 and 6 seats. The purpose of market research is to obtain objective information and analysis in the development of market forecasts of health care services, optimization strategy for health care, addressing a market of new services to better meet the demand for them. Thus, the medical market has relevant information field, which can be studied, measured and evaluated. Organisation of marketing research conducted by a specially rehearsed practices. Study the demand for goods and services are based on a matrix and functional systems and their combinations. A functional system of marketing research aimed at studying a particular type of medical-diagnostic, recreation and wellness, pharmaceutical activities and information support. Matrix system includes the following main aspects: geographic, customer, product range. Medical marketing, along with analysis, monitoring and forecasting of demand also means demand management. The active position in the medical marketing is implemented in diverse technological solutions. Each state of demand (negative is missing, potentially, a reduced, hesitant, full, excessive, irrational) correspond to their methods of action: conversion (changing), stimulating, developing, remarketingovye, sinhromarketingovye supporting, demarketingovye opposing. Marketing research in the market of medical goods and services are based on a thorough and comprehensive study of needs and financial capabilities of actual and potential consumers and buyers pharmaceutical drugs on the analysis of the level and dynamics of prices on the identification of many other factors affecting the development of health and health care .