We can assume that in Belarus ...

You can assume that in Belarus and other CIS countries in the health sector develops spontaneous market. Market nature of relationships in health care supported by the presence of the shadow market of medical services, the existence of demand outstripping supply in many ways and opportunities for hospitals. The transition to a market economy in health care is accompanied by psychological stereotypes as the population and health care workers. In health care marketing may include aspects such as advertising a healthy lifestyle, medications, attitudes toward health, treatment options, rehabilitation, etc. Marketing in Health Care has its own distinctive features associated with specific consumer demand and market medical products and services. His ability is largely due to the form of health financing and payment of medical services (private, insurance, government) as well as ownership of enterprises producing medical supplies and health service providers (private, municipal, government, charities, etc.). Health marketing can be divided into five areas: 1) the marketing of medical services, 2) marketing of pharmaceuticals, and 3) marketing of medical equipment, and 4) marketing of medical technologies, 5) marketing research ideas [12]. Marketing medical services (including recreational activities) is important for shaping public health and motivation of an appropriate style of life, creating an image of a healthy person, of a healthy lifestyle. The need for marketing of medical services due to the fact that consumer demand for health services has always been, is and will. Analysis of health statistics shows that, despite significant achievements in health care in certain areas of society as a whole becomes healthier. Reducing mortality from several diseases in developed countries is accompanied by demographic changes (aging population, declining birth rates), giving rise to the growth of chronic disease and disability. All this contributes to increased demand for medical services, which probably will continue to grow. Determining demographic segment of the consumer market in health care, we should first identify the most vulnerable in terms of health categories of people: children under 7 years old and elderly people aged 65 and older. Ceteris paribus a greater demand for services and medical supplies is typical for people with large financial incomes, high levels of education and culture, as well as for urban residents. Marketing of health services is possible and even necessary in the circumstances not only for private and insurance, but also the state of medicine. It should include a review of the needs of the population in the various medical services, information about the opportunities they provide, the formation and regulation of the medical services market.