Impact of legal practices ...

Impact of legal practices and standardization of the method is aimed at the whole system. Special methods of control of life achieved a detailed (fine) tuning of the system. Actions and methods of special techniques make it possible to resolve the contradictions that arise, usually between two elements of those engaged in the marketing system. In the study of open and presented in the literature [4,5,6,7] model of marketing health care system, we can establish that implicated the structural elements of the system on the basis of resolution of conflicts can be divided into two conventional groups. The first group - classified as structural elements, the contradictions which appear in the third structural element of the system. These elements are located within the lattice model. The second group includes a pair of those engaged in structural elements not found maps of its internal contradictions in a third element of the system. These elements are located on the outer side of the model. It is at these "external" elements of the marketing system can be an active influence in the liberal health care system to ensure the rapid regulation of its activity (Fig. 1). As can be seen, the formation of needs in marketing health care system associated with making sense of the socio-economic problems, the impact on health services, health-economic group and solvency. Formation of health (medical) proposals related to the characterization of medical and social problems, the formation of medical standards, medical and professional groups, and a certain level of wages. Regulation of market demand for medical services performed by methods that affect the solvency, cost performance of medical procedures and the level of efficiency. And finally, the regulation of medical practice to meet the market demand for medical services - is an active influence on wages, prices and units of health (medical) labor, as well as efficiency. Resolution of internal contradictions arising in the corresponding pairs of the above "external" elements of the marketing system, carried out certain forms and operational methods to address emerging problems. Model system helps to identify the levels and understand the methods and techniques, in which possible resolution of controversies, with the aim of active management (control) vital marketing (liberal) health care system. Their grouping is as follows. Formation needs. Actively shaping the needs for medical services is achieved, above all, making sense of health and social problems, to reveal their roles and mechanisms of influence on the occurrence of the specific needs of consumers in health services. Implementation of this management problem identified, the resolution of internal conflicts between the specific objective of medical and social problem and associated with her medical services that meet the specific needs, "neutralize" thus a certain sense of need.