Manage marketing (liberal) ...

Office of Marketing (liberal) health care system, and in fact control her life - this is the ultimate resolution of pre-exposed the internal contradictions of the system on the basis of management decisions within a specified level of the system, or exposure to a specific association of its elements. Regulation of vital functions of marketing (liberal) health care system - is, above all, a fundamental understanding and representation, as the essence of the system itself and its formalized structure, understanding and determination inherent in the object under study, the laws of development, making sense of and opening of primary and secondary internal contradictions of the evolution system and its life; to find forms and methods of conflict resolution, identifying the points of application of these methods to regulate the resolution of contradictions in that or any other party, ie actively influence the laws governing the vitality of the system. Regulation of vital functions of marketing (liberal) system for the provision of medical services provided by the classical nature of managerial decisions: a) strategic, b) tactical, and c) operational. The strategic nature of decisions in regulating vital functions of marketing (liberal) health systems are likely to lie outside the scope of most of the control system. This level of control of health and social problems in the broadest sense, the level of targets the health care system as a component of the socio-economic structure of government, given the level of the required criteria and health system efficiency at a certain stage of its development. Tactical management decisions in regulating vital functions of marketing (liberal) health system is defined by conventional levels, includes a method of legal legal action on the system and special techniques for standardization. In detailing the specific methods of this nature helps to control the allocation of marketing (liberal) public health system of levels of conditional legal assessments that include evaluation of: a) social problems, b) the recommendations of health care, c) medical training, d) medical practice and medical technology e) efficiency [1]. System of standardization in health care is considered in the context of the following conventional levels: a) problem, b) license, c) level of accreditation, r) deontological features, e) economic, g) technology, d) the level of performance [2,3]. The operational nature of the decisions impact on the marketing system of health care is provided in the specific formal elements of the system. Marked the two main reception management decisions of strategic and tactical nature, can be roughly characterized as a general method ("brute") for system configuration. Application of these methods enables us to remove the contradictions, firstly, between the system itself as an integrated structure, and the external environment in which the vitality of that system, and secondly - to level the contradictions between certain groups (associations) of elements of the marketing system.