However, doctors difficult to combine ...

However, your doctor is difficult to combine two contradictory functions: - humane care - commercial benefit in this regard, most experts find reasons to avoid discussing the cost of treatment, and without informing the patient. Shifts responsibility for commercial functions to the Administrator, expecting that he will be able to orient the patient in the price. Do not explain, do I pay a patient does not emphasize its benefits of cooperation with the clinic. For example, restoring the crown part 21 of the tooth, the patient can not pay just for a filling, but also for a new job, because without premolar did not pass the interview. It is possible that he turned for help to the dentist because he wants to like a girl. Paying for physician work and materials, the patient is, in fact, takes a liking of the opposite sex. The higher cost of treatment, the more difficult to interact actors. We give an example, in an expensive commercial clinic has two dentists, an orthopedist. Same sex, age, seniority and level of professional skill. In this case, one of them offers patients only costly work and the second run in the maximum price range avoids. Guidance Clinic beg the question, what prevents the second orthopedist bring more revenue to the clinic and make more money himself? In a conversation with the doctor revealed that he often offers his patients a personal medical discount of 10%. Question: "What you're buying for yourself this amount at 10%" put a doctor in a deadlock and made a long pause. As a result of reflection, he concluded that the lost patients with the amount he gets for himself peace of mind. "Suddenly I was not able to convince and reassure the patient? Suddenly, he expects something better? These 10% are helping me to catalyze the process of deciding to stay on medication "Thus, the doctor himself is competition, will go on dumping. By working together we have found the answer to the question of the administration of the clinic: "In order for the doctor brought us more revenue, it must possess communication skills and technologies to the value of" learning process translational: from simple algorithms to the virtuosos of psychological techniques. "At the reception, dental surgeon woman for 50 years. It long was tuned to the removal, as fear and increased anxiety in connection with the upcoming procedure. According to the plan of treatment she has to part with two teeth, but she argues that the very fears and is ready today to remove only one. Gathering courage, the woman calmly tolerate regional anesthesia. Removal takes place without complications, and takes no more than 3 minutes. Doctor glad that everything went smoothly. Patient in a pleasant surprise: "I long to set up and prepared than you were removed" Doctor pleasing such a positive effect, and it offers long acting anesthetic, and remove the other tooth is designated in the plan. The patient thought, stopped smiling, stopped. Dr. genuinely perplexed: "Now you find that the removal procedure is not painful, you moved it easily.