Literature. Most medical ...

References. Great Medical Encyclopedia, Moscow, 1989, M. Woodley and A. Whelan, Therapeutic Guide University of Washington, M.1995, the SP Kapitsa, SP Kurdyumov, GG Malinetskii, Synergetics and projections of future , 1998 S. Kurdyumov, Malinetskii, Synergetics - the theory of self-organization, 2000 L.Levkovich-Maslyuk, on the edge of chaos and chaos, 1998 YP Lisitsyn, Handbook on Social Hygiene and Public Health Organization, M ., 1987 Malinetskii, Chaos. Impasses and paradoxes, hope, 1998 AF Serenko, VV Ermakov, BD Petrakov, Fundamentals of outpatient care to the population, M.1982, the NV Elshteyn, therapists and specialized medicine, Tallinn, 1973, 01/07/2002 Part-time chief internist Cherkessk (Yakovlev) Address: 369000, KCR, Cherkessk, st. Chervonoarmijs'ka 63, kv.19 Yakovlev, Gleb Ivanovich E-mail: gleb_y2000@mail.ru yglb@rambler.ru 

Marketing Strategy in Healthcare Management

YT Sharabchiev Minsk Marketing strategy in health care management Yu.T. Sharabchiev term "marketing" or "market management concept» (marketing concept of management), appeared in the late XIX - early XX century and literally means the market activity, work with the market. JR Evans and B. Berman [13] give the following definition of marketing: "Marketing - a prediction, control and satisfy the demand for goods, services and ideas through sharing." This implies that the objects of marketing can be not only goods, services and ideas, but people (politicians, actors, etc.), organizations (Red Cross, public funds), land (eg, resorts). F. Kotler [2] pointed out that marketing is an activity aimed at meeting human needs through exchange. Commodity - a means by which we can satisfy a need or solve a specific problem, ie, "Packaged" services. The idea of ??sharing leads to the concept of the market. Market - an area of ??potential exchanges. Once there is the potential for trade, then there is a market [2]. Modern marketing - a kind of "philosophy" of big business, which is a business associated with the direction of the flow of goods and services from producer to buyer or consumer. Using the marketing firm does not passively reacting to market phenomena, and conducting thoughtful and coordinated policy conquest of markets, on the one hand, fitting assortment of products to the market demands, on the other - actively forming needs and demands in order to achieve maximum profit. Japanese specialists in marketing say that should not sell what is produced, and produce what is bought. Marketing concept based on the fact that it is easier to offer something that meets the desires of customers than to persuade buyers to change their desires [2]. Marketing Management - a demand side management, conscious process aimed at achieving the desired volume of sales of goods in the target market.