The next direction in the formation ...

Next direction in shaping the health care needs in the medical services market is in a broad sense, public opinion (Public Relation) among consumers. Using the terminology of utilitarian health care system is the organization and conduct of health - education and health education. Thus, we achieve the removal of contradictions between a set of medical services, appropriate medical needs and health-economic groups, which should be assigned a patient on the basis of medical need. And finally, the correlation of the health needs of the patient with his wealth, the resolution of internal conflicts between medical and economic groups and solvency is achieved by the target segmentation. In this case, while addressing the medical needs in accordance with the specific surrounding the patient's conditions, traditions, personal, ethnic and other features. Formation of the proposals. Proposals for the medical services market is primarily associated with certain needs and the needs of patients that have arisen under the active influence of medical and social problems. In this regard, the first stage of the operational management solution for forming sentences in marketing (liberal) health system is the delineation of the characteristics of specific medical and social problems. This ensures the management of internal contradictions that arise between the essence of a particular medical problem and mapping of the problem in an appropriate medical standards. The second point of application of operational management solutions to the processing system offers medical care is a system of dialectical unity and contradiction of medical standards and medical professional groups. Ensuring the optimum adequacy (ratio) of these two elements of marketing system and removing any contradictions achieved by methods of training medical personnel. The assignment of the manufacturer of medical services to appropriate health professional group, among other things, characterized by a certain level of remuneration, ie, wages. Such an agreement between the two identified elements of marketing system (a professional group - wages) and the resolution of possible conflicts between them is provided, legislative support, which we call, "a system of qualification ranking. Demand management. Presents methods of operational management at this level of regulation of vital functions of marketing systems include: a) To promote consumer health care services that provides the correspondence between the patient's ability to pay and the cost of medical procedures, and b) the regulation of prices for medical procedures for appropriate medical services than are opened and resolved the contradiction between medical procedure and its cost characteristics, and c) implementation of methods and forms of certification of medical procedures, ie