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Pharmacy sleeping area: The experiments have to be careful
R. Panyushin Pharmacies, just like people, are always individual. Despite the fact that the scope of their activities is the same for all, the leadership of any of them tries to find a dialogue with the customer something different. For some people this is reflected in the use of aggressive technologies to attract customers, constant advertising of their services and use of sometimes quite unusual forms of work. Others, conversely, prefer to stick to the traditional scheme, making it the main focus on improving the quality of service and the fullest satisfaction of customers. Compare these two approaches - a thankless task, since in that in both cases have their pros and cons. Moreover, as the director of "Drugstore" Novo-Peredelkino "Inna Myasnikov, style of behavior in this market should be dictated not so much the desire of the head as other objective factors ... Photo Gallery>>
In the "heroes" of our publication this novoperedelkinskaya pharmacy got absolutely no chance. On the one hand in his, if I may say so, it is a weight category for a variety of indicators can be considered one of the best in the capital. On the other - it can be rightly regarded as a typical representative of a class of pharmaceutical companies, the unifying feature is their location. We are talking about the pharmacies located in residential areas of mega-cities such as Moscow. From this point of view have no value ownership, turnover rates or specialization: pharmacies have to fight for consumers living, usually located near homes - or, at best neighborhoods. In contrast to the pharmacy, located in downtown or large "walk-through" places of their colleagues from the sleeping areas practically do not have to rely on the massive influx of casual visitors. And therefore means more than the intense competition here have their own specifics. We are well aware that if a buyer came by us remain dissatisfied with the level of service, or just once or twice will not be able to find the right drug to him, he will not appear here, - said Inna. - Given that only a "line of sight" from us is five pharmacies and pharmacy items, the choice of such a person will always be.
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