Achieving legislatively drawn match between the medical procedure and its effectiveness. Regulation of health (medical) activities in marketing (liberal) system of health services, regulation of medical practice can be achieved resolution of the contradictions between the wages of the manufacturer of medical procedures and prices of his labor. It provides various methods and techniques of stimulation of labor. Internal contradictions between the rates of medical (health) units of labor and that labor smoothed system of work measurement. Finally, the system of evaluation methods of work, in particular medical, allows to achieve consistency between medical units of labor and efficiency in medical procedures. In addition, methods of operational control vital functions of marketing system of production and consumption of medical services should be used manage the contradictions of those pairs of elements of the system, a point which permits have already been identified and designated region of the third element of ownership. For example, the contradictions between medical procedures and medical unit of labor are permitted under the case of health care and medical-diagnostic group balances the medical service and medical standards. Appear to resolve these contradictions, in advance of deterministic in a certain element of the marketing system, it is impossible to influence by external methods and techniques - dissection and permit this type of conflict is possible only within the physician-patient relationship, the producer and consumer of medical services. Combining the logistic model of marketing (liberal) health system, with the opening levels and points of application of strategic, tactical and operational management decisions, it is possible to obtain a formal model of the integrated management of vital functions of marketing (liberal) health care system. The incidence of marketing (liberal) health care system on the basis of formalized representation model of marketing health care services, determining levels and points of application management solutions can be systematically delineate the spheres of the liberal health care system and approach to the scientific understanding of the meaning and objectives of strategic planning in health care systems of market relations. References 1. On the relationship between doctor and patient in the marketing system of medical services. Zh Health, Russian Federation, № 2. -1999 .- With. 63-64 2. The conceptual justification of the method a systematic approach to evaluating the quality of care. Zh Problems of Social Hygiene and the History of Medicine - № 3 .- 1998. 3. Standardization as a method of managing the marketing of health systems. Zh Problems of standardization in health care, № 2. -1999 .- With. 41-42 4. Model marketing system as a paradigm of situational awareness in health care. / / Proc. Physics and electronics in medicine and biotechnology: Proceedings of the III International Scientific - Technical Conference FREMB'98.
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